●Pre-order campaign: Consumers who pre-order the book will get a free downloadable "mini-mystery," an interactive case to solve as a P.I.-in-training!

●Goodreads giveaway

●Promotion on Genius Cat Books social media and newsletter

●Cross-promotion with author’s previous children’s book published by Macmillan, When Pencil Met Eraser (34,990 thru 6/1/21)

●Facebook and Instagram advertising targeting parents, graphic novel readers, and educators

●Library and academic marketing

●Dedicated series website with bonus materials to help engage readers

●Publicity outreach to book trade media and parenting-focused media (including TV, radio, print, and digital)