You don’t need to be a ‘numbers person’ to make your business profitable! With Planning a Profitable Business For Dummies, discover the secrets of financial success and how to generate above-average profits.

Written especially for the Australian audience, Planning a Profitable Business For Dummies explains how to build a business with profit in mind, using smart pricing techniques and clear-eyed strategic planning. Whether you’re just getting started in business or still recovering from lockdown losses, this book points to where extra profits might lie.

Flip through these pages to learn the importance of competitive positioning, smart pricing, and how best to secure an enduring advantage over your competitors. Reflect on how you can transition to becoming an entrepreneur, rather than just a business owner, and why this distinction is so important.

• Make a safe-and-sound transition into working for yourself by using proven business strategies


• Discover the fundamentals of financial projections, margins, and ratios — even if you aren’t a math whiz


• Secure finance for your business and manage your working capital wisely


• Identify savvy expense-saving ideas, and, when the time is right, sell your business for the highest price

Business owners need straightforward, practical tips that ensure that extra edge of profitability. Find these tips inside Planning a Profitable Business For Dummies, and pave your path to financial success.