New York magazine columnist Joy Gibson was searching for the answer to the eternal question: why are all the wrong people falling in love? After all, love is a choice surely... but what if it wasn't your choice?

Unbeknown to Joy, hers and other mortals choice is not an act of free will, but a will of the Gods. Or more importantly, one very vengeful God... Cupid. Trapped in a prison in the bowels of Hades for thousands of years by an ancient curse, Cupid remains captive until one special broken-hearted mortal shall set him free. Unfortunately, when Joy is dumped by her fiancée and has her heart broken...

Joy becomes the very key to unlocking Cupid's prison. On the rampage now, Cupid vows merciless vengeance upon mankind whom he blames for his incarceration and sets out to not only cleanse their hearts from the scourge of love with his poison arrows but to destroy their entire world they live on by turning the most powerful arrows that humans possess against themselves... nuclear weapons.

Armed with only a bow and arrows borrowed from Cupid's brother Eros, Joy hunts Cupid through the riot-torn city of New York whilst hunted herself by gangs of armed Hells Angels who are all baying for her blood. The fate of all mankind's happiness and the lives of millions about to be incinerated by nuclear Armageddon all lie in Joy's hands, as she races against the clock to recapture a demon before he turns Earth into Hades.

On her nightmare quest to unlock the alchemy of love, Joy encounters obese reality T.V. stars, psychotic Soviet Majors, randy royals in sex clubs and she finally finds out what the Hokey Cokey is really all about.