In the era of #metoo, ‘fake news' and ‘alternative facts' few would dispute that we face a global crisis around trust in the workplace and more broadly in society. When the CSIRO released its Australian National Outlook 2019, it identified trust as one of the future key challenges the nation faces in relation to governments, business, non-government organisations and the media. It is less likely that a company will be able to innovate and remain competitive if trust is low or absent. Prominent Australian educator Paul Browning faced this situation when the school he led became embroiled in The Royal Commission into Institutional Responses to Child Sexual Abuse. Principled draws on Browning's first-hand experience of navigating an organisation through this highly public ethical crisis and outlines the challenges he faced as a leader. Bringing together evidence-based research and over 20 years of management experience, Paul Browning offers timely advice on the 10 key practices that can help executives build and develop skills to become more trustworthy leaders.