"Questions to Rule the World: Challenge the Old, Embrace the New, Achieve Next-Level Success" by Sophie Krantz is a guide designed to empower leaders to shift beyond traditional boundaries and thinking to envision a future of global commercial success and impact. The book is structured into three sections, each aimed at challenging conventional wisdom, redefining personal and organisational goals, and devising actionable strategies to achieve next-level success. It begins by critically evaluating the status quo, encouraging leaders to identify outdated practices and rethink established norms within their industries. The second section delves into personal introspection, urging readers to align their actions with core values that resonate deeply with their personal and organizational missions. The final section, focused on actionable insights, challenges readers to think broadly and strategically about who they need to connect with, what knowledge they must acquire, and how to effectively implement innovative practices. This part of the book emphasizes creating sustainable, win-win outcomes that not only drive economic success but also contribute positively to societal and environmental well-being. Throughout, Sophie Krantz uses provocative questions to stimulate deep reflection and bold thinking, aiming to inspire leaders to not only adapt to the rapidly changing digital era but to also shape it. By fostering a mindset that embraces curiosity, strategic foresight, and a global perspective, "Questions to Rule the World" serves as a crucial toolkit for anyone aspiring to make significant, impactful changes in today's interconnected world.