Reputation Strategy and Analytics in a Hyper-Connected World

Reputation Strategy and Analytics in a Hyper-Connected World

by Chris Foster
Epub (Kobo), Epub (Adobe)
Publication Date: 28/06/2016

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Reputation management techniques that work amidst the unceasing flow of information


Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be.


We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation.



  • Execute world-class corporate communications

  • Prepare for best- and worst-possible case scenarios

  • Manage organizational reputation in the digital economy

  • Pick the right team and the right tools to get the job done


Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.

ISBN:
9781119212713
9781119212713
Category:
Business communication & presentation
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
28-06-2016
Language:
English
Publisher:
Wiley
Chris Foster

Chris Foster is Triathlete magazine's Senior Editor and a former professional short-course triathlete. From gear recommendations to training tips from professional triathletes, Chris makes the challenges of triathlon more approachable and awakens the competitive drive that leads triathletes to see just how fast they can be. He was an NCAA Division 1 runner for Penn State before graduating with a degree in Journalism. After moving to Southern California to be a part of the triathlon scene, Foster worked at the Triathlon Lab retail store while training and racing.

Foster was coached by Bernard Baski (TriFit), Gerry Rodrigues (Tower 26), and Siri Lindley to become a member of the U.S. national triathlon team and represent the U.S. at the 2010 Elite World Championships race. He was in the running for a 2012 London Olympic team berth before a car hit him during a ride and derailed his training. Foster turned to racing non-draft legal, short-course triathlons like Hy-Vee, Life Time Triathlon series, and Rev3 before transforming his racing experience to a career in freelance writing and journalism. Foster now focuses on training and gear for Triathlete magazine.

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