Scenario Planning and Tourism Futures

Scenario Planning and Tourism Futures

by Albert PostmaStefan Hartman and Ian Yeoman
Epub (Kobo), Epub (Adobe)
Publication Date: 10/12/2024

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This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute’s 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.

ISBN:
9781845418892
9781845418892
Category:
Service industries
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
10-12-2024
Language:
English
Publisher:
Channel View Publications

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