Brands moving into club culture to act as sponsors and supporters. People and ideas emerging from club culture to influence media, fashion, gaming, advertising, design, beauty, tourism and more. Selling The Night is the first book to join the dots between club culture and the wider creative industries. Selling The Night hears from more than 100 DJs, promoters, agents, marketers, writers, designers, photographers, curators, academics, educators, activists, policymakers and venture capitalists - including New York disco legend Nicky Siano, educator King Britt, Hacienda designer Ben Kelly and modern-day tastemaker Jamz Supernova. It moves from disco first making a mark on culture some 50 years ago, through the 1990s convergence of youth marketing and dance music, to modern-day brand partnerships. All the while, it celebrates what makes after-dark ideas special – the unique and democratising role they play.