Sensory Marketing--Smells Like Profits

Sensory Marketing--Smells Like Profits

by Michael Solomon
Epub (Kobo), Epub (Adobe)
Publication Date: 29/09/2010

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This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.


Fully exploit the powerful human sense your marketing has overlooked for too long: scent.


As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns….

ISBN:
9780132609784
9780132609784
Category:
Customer services
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
29-09-2010
Language:
English
Publisher:
Pearson Education
Michael Solomon

Michael Solomon is the cofounder of 10x Management, the world's first tech talent agency. 10x matches top contract technology experts, designers, and brand innovators with companies ranging from startups to the Fortune 500. Customers include American Express, HSBC, Google, Verizon, Yelp, and more.

He is a recognized expert on the freelance economy and its growing impact on business and has appeared on numerous media outlets and at conferences, including CNBC, BBC, Bloomberg TV, NYU, and SXSW. Solomon also leads, with his longtime business partner Rishon Blumberg, the first-of-its-kind compensation negotiation service catering to senior tech talent, called 10x Ascend.

Ascend's mission is to help senior tech talent obtain the best compensation packages possible. The two also oversee the respected talent management and entertainment consulting company Brick Wall Management, whose clients include multiplatinum and Grammy award-winning recording artists, songwriters, top record producers, and filmmakers.

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