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Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans

Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans

by Jim Knight
Publication Date: 04/10/2022
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Rock Star Culture Starts with Mind-Searing Customer Experiences

How do you turn customers into raving fans? You start by giving them experiences they will never forget.

Whether you sell products or services, the only way to stand out is by treating your customers like rock’n’roll royalty—every single time they interact with your company. In Service That Rocks, author, speaker and service expert Jim Knight shows you how to begin by hiring people especially suited to your business, then giving them the training and permission they need to make your brand iconic.

Part of Knight’s Culture That Rocks series, Service That Rocks draws on examples from some of the world’s most recognizable big businesses, along with lesser-known but equally potent single-location entities, to reveal how, when exemplary service permeates your organization’s culture, it will transcend simply being transactional.

With edu-taining practical advice and actionable tips, Service That Rocks gives you the ultimate set list to avoid mediocrity and create service so memorable that it will transform your customers into devoted fans of the brand.

ISBN:
9781774583067
9781774583067
Category:
Management: leadership & motivation
Publication Date:
04-10-2022
Language:
English
Publisher:
Jim Knight
Jim Knight

Jim Knight has spent more than two decades studying professional learning, effective teaching, and instructional coaching. He is a Research Associate at the University of Kansas Center for Research on Learning and the President of the Instructional Coaching Group.

Jim wrote the first article on the topic of instructional coaching for The Journal of Staff Development, and his book Instructional Coaching: A Partnership Approach to Improving Instruction (Corwin, 2007) popularized the idea. Jim edited Coaching: Approaches and Perspectives (Corwin, 2009) and co-authored Coaching Classroom Management (Pacific Northwest Publishing, 2010). Jim’s other books include Unmistakable Impact: A Partnership Approach to Dramatically Improving Instruction (Corwin, 2011), High-Impact Instruction: A Framework or Great Teaching (Corwin, 2013), and Focus on Teaching: Using Video for High-Impact Instruction (Corwin, 2014).

Jim’s articles on professional learning, teaching, and instructional coaching have appeared in journals such as The Journal of Staff Development, Principal Leadership, The School Administrator, Kappan, and Educational Leadership.

Frequently asked to lead professional learning, Jim has presented to more than 30,000 educators from six continents. He has a Ph.D. in Education from the University of Kansas and has won several university teaching, innovation, and service awards. Jim also writes the Radical Learners blog.

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