Social Media for Fashion Marketing

Social Media for Fashion Marketing

by Wendy K. Bendoni
Epub (Kobo), Epub (Adobe)
Publication Date: 06/08/2020

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Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence.


With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.


Featured topics

- Rules of Digital Storytelling

- Rethinking Gamification

- Strategic Digital Marketing

- The Role of Citizen Journalists

- The Social Media Looking Glass

- World of Influencer Marketing

- Visual Consumption Economy

- Global Perspective of Social Media

ISBN:
9781474238991
9781474238991
Category:
Fashion & beauty industries
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
06-08-2020
Language:
English
Publisher:
Bloomsbury Publishing

This item is delivered digitally

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