Social Media Marketing: preparation, consumption, and hangover prevention is a textbook focused on strategically examining social media advertising in 2023. Content focuses on the history of social media and marketing, consumer behaviour/social media's effect on society, and the role of influencers in social media marketing.

This is followed by a platform-by-platform examination of best practices in organic and paid advertising for eight of the major social media platforms and a look at the future of social media with particular attention on the Metaverse. Social media metrics also get their chapter.

Platforms examined include Facebook/Meta, YouTube, TikTok, Twitter, Twitch, Pinterest, Instagram, Snapchat,

428 pages.