Stats Means Business is an introductory and comprehensive textbook written especially for hospitality, business and tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.

This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.

This new edition has been fully revised and updated to include:

• New content on business analytics


• Case studies demonstrating practical applications


• An extensive selection of new self-test questions


• Updated online teaching and learning resources

Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for hospitality, business and tourism students.