Joanne O'Connell is a journalist whose inspiration sprang from a year-long column she wrote for the Guardian called 'Goodbye Supermarkets', during which she met food waste campaigners, such as Hugh Fearnley-Whittingstall and eco-chef Tom Hunt, and presented a short video about taking her children foraging on a Scottish Island.

She has written for The Observer, The Times, The Daily Express, The Independent and various glossy magazines, and is the author of The Homemade Vegan, published in 2016. She occasionally appears on television and radio, most recently on BBC Breakfast and Radio 4’s Woman’s Hour. She lives in the north west of England with her husband and two daughters, where she writes copy for food brands and teaches cookery in local schools.