This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Epub (Kobo), Epub (Adobe)
Publication Date: 30/06/2020
- ISBN:
- 9783030489502
- 9783030489502
- Category:
- E-commerce: business aspects
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- 30-06-2020
- Language:
- English
- Publisher:
- Springer International Publishing
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