No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
Epub (Kobo), Epub (Adobe)
Publication Date: 25/08/2016
- ISBN:
- 9781134972814
- 9781134972814
- Category:
- Communication studies
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- 25-08-2016
- Language:
- English
- Publisher:
- Taylor & Francis
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