Please note: This is a companion version & not the original book. Sample Book Insights: #1 Content marketing is a demanding craft that requires constant attention to detail. It was difficult for Dan to balance it with the demands of managing a growing business and personal brand. That’s where I came in. #2 I had to learn how to write for an audience of thousands of entrepreneurs, marketers, startup founders, and other ridiculously talented people. I had never worked remotely before, and found it difficult to communicate with my team using tools like Slack and Trello. #3 I had produced a few good articles, but I was nowhere near hitting the publishing goals. I was frustrated, exhausted, and terrified to open my computer each morning. I had begun to doubt if content marketing was something I would ever be good at. #4 I began working on the blog’s standard operating procedures and documents, and then tailored them to meet my needs and reflect my understanding of the expectations for the blog. Before I began working on them, these documents were incomplete and vague.