Coaching in the Fast Lane

"I don't have time to coach."

"I don't know how to coach."

"I don't see the point of coaching"

I wrote this book because I believe sales coaching shouldn't be complicated, overwhelming, or reserved for leadership off sites and performance reviews. It should be fast, simple, and woven into the rhythm of every day.

As someone who's worked alongside sales leaders for years — and been one myself — I've seen firsthand how coaching is often the first thing to slip when the pressure's on. Not because leaders don't care, but because they're busy. Their calendars are packed, their goals are aggressive, and let's face it — sometimes coaching just feels like another thing to do.

But what if it wasn't?

What if coaching could happen in the corridor after a meeting? In a Slack message? In five focused minutes on a pipeline call?

That's the question that drove this book. Because when you make coaching practical, fun, and easy to embed into the flow of work, it stops being a task — and starts being a superpower.

This book is built for real-life sales leaders:

• The ones running from forecast to 1:1 to team huddle.


• The ones who want to develop their people, but need a framework that fits.


• The ones who care deeply — and just need the tools to act more consistently.

My passion is helping leaders become coaches — not by turning them into someone they're not, but by giving them a simple playbook to unlock better thinking, stronger performance, and deeper connection with their teams.

If you take one idea from this book and try it tomorrow, that's a win. If you find yourself asking more questions, listening more intently, or turning a stuck moment into a growth moment — then this book has done its job.

Here's to making coaching part of how we lead — not just something we occasionally remember to do.

Let's keep it simple. Let's keep it human. Let's get started.