“With this coach’s cookbook, Jon has managed to create a thing of both great simplicity and immense value. A must read for the coaching community, this is an easily referenceable guide to coaching excellence, full of handy hints, tips, tools and techniques. As a coach, no matter your experience, expertise and specialism, this is a resource you will all want in your back pocket.”

— Gustav Bjorkeroth, CEO at Radtac

“There are so many self-proclaimed-and-promoting agile experts, and best-selling agile authors. It’s challenging to decipher who’s right, who to engage with, or who to follow. Then there’s Jon Ward of Beneficial Consulting. Jon’s pragmatic and catalytic approach nullifies these challenges. Within the world of ‘agile transformation’, transitioning from ‘waterfall to agile’, Jon stands up and out providing practical advice based on successful recent experience. This book provides an essential read for agile coaches who wish to make a difference.”

— Alan Gedye, Head: People Change Management and Enablement, Absa Johannesburg