The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
Epub (Kobo), Epub (Adobe)
Publication Date: 23/03/2016
- ISBN:
- 9781317039549
- 9781317039549
- Category:
- Opera
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- 23-03-2016
- Language:
- English
- Publisher:
- Taylor & Francis
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You can find this item in:
Management & management techniques
Economics
Opera
The arts: general issues
Music industry
Music
The arts
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