This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
Epub (Kobo), Epub (Adobe)
Publication Date: 01/10/2013
- ISBN:
- 9780857281227
- 9780857281227
- Category:
- Publishing industry & book trade
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- 01-10-2013
- Language:
- English
- Publisher:
- Anthem Press
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