Mr Moo is a young man enjoying an adventurous life of surfing and skateboarding. In parallel, Larry (who's a hair) alive on top of Mr Moo’s head is also enjoying the same fun-filled life. Larry and all of his buddies are personified as individual characters and they call their world Moomania.

Both Mr Moo and Larry in Moomania are enjoying their lives until one day, Mr Moo started wearing hats every single day. Outdoors, indoors, doing the chores – there was a new hat for this and that. Larry and his friends rallied and decided they’d had enough of Mr Moo’s hat hobby and decided to move elsewhere on Mr Moo’s body.

The journey was fun and racus. Some decided to stay near and popped into Mr Moo’s ears. Some wanted to farm on Mr Moo’s arms. And Larry chose to open a Jelly Deli on Mr Moo’s belly.

Many hairs decided to make the move south – settling all over Mr Moo’s body. Larry grew older, had a family and eventually retired to the Bingo Halls where he gracefully turned grey.

This story subtly looks at the transition into manhood. As you get older, a lot of us lads start to lose hair where we’d like to keep it and gain hair in all sorts of places we’d prefer not to have it.

From a child’s perspective, it poses the idea that all our hairs are alive – they can speak and have feelings. From an adult’s perspective, it’s a truth – us lads gain hairs all over our body as we grow older. Hairs seem to pop up all over the place. The story is lighthearted and makes this process feel normal and natural – these hairs should be there. There’s no shame in having hairs.