Chris and Hue Childs find themselves caught up in a frenzied race to keep up with a succession of dubious guides and chauffeurs leading them on a frantic trail from the Rif Mountains and Chefchaouen to Fes, the Sahara, Todra Gorge, and Marrakech.

Braving dilapidated buses, overcrowded taxis, and runaway camels, Hue's journey has much of the quest about it. A quest to overcome the haggling, the fear of abduction, the certainty that she is being duped, scammed, and hustled at every turn, in search of the authentic Moroccan experience which continually gives her the slip.