In this fascinating and practical guide, BCG's Martin Reeves and Jack Fuller break down the science of imagination and offer tools, tactics, games, and strategies for helping teams and organizations expand the art of the possible.

• A six-step process for increasing imagination. A how-to book, through and through.


• Fascinating learnings from the fields from neuroscience, computer science, evolution, anthropology, and philosophy.


• Color visuals, charts, and figures.


• Creative games, for breaking existing mental models and stoking one's imaginative fire, which the authors use with their world-class clients.

Audience: Creatives, innovators, entrepreneurs—any leader in charge of a team or innovation efforts—and CIOs/CEOs.