How to foster your creative potential: Shares how we can cultivate more creativity in our lives through prioritizing daydreaming and valuing productivity less.

Inspired by Alice in Wonderland: Each chapter is organized around and pays homage to Lewis Carroll’s classic tale, which Østby explains teaches us the great potential in nonsense.

Features interviews from leading neuroscientists, novelists, and artists, including Michael Pollan.

Blend of neuroscience, cultural history, and self-help: Østby captivatingly combines different genres to uncover the forces behind our creativity.

Engaging and illuminating: The Key to Creativity takes readers behind the curtain into the fascinating working processes of successful creative people.