For authors, winning a BookBub Featured Deal is almost a license to print money.

However, getting a book selected by BookBub's editorial team is a major feat. Some self-published authors rejected over 80 times are still trying.

The Magic of BookBub is a warts and all procedural that seeks to help authors make winning submissions. It highlights successful tactics, and the most favored categories for self-published authors – the categories where self-published authors have an advantage over traditional publishers.

No one can precisely decipher BookBub's selection process but The Magic of BookBub answers many previously unanswered questions.