The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy

The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy

by Randy Olson and Douglas Passon
Publication Date: 15/12/2021

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Lawyers have always known that “story" is at the heart of persuasive advocacy AND this awareness continues to grow, BUT there's been a need for a simple, analytical way to teach “story,” which the ABT Framework now provides, THEREFORE it’s time for us to open your mind with this new and powerful technique.


The ABT Framework (And, But, Therefore) is a revelation. It brings the power of simplicity to a world that is glutted with too much information. The business community has already discovered the ABT and is applying it to sales, marketing and branding. Now it's time for lawyers to tap into the power of the words that capture the three fundamental forces of narrative: Agreement, Contradiction, Consequence.

ISBN:
9781005995249
9781005995249
Category:
Legal skills & practice
Publication Date:
15-12-2021
Language:
English
Publisher:
Randy Olson

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