Personal branding is a fairly new phenomenon that has come to stay. We are privileged to be living in a "golden age of business" where globalization has created an entirely "new Economy." This economy is not only knowledge based but requires that individuals who want to succeed in their business, profession, career or jobs present themselves as personal brands.

If you are reading this introduction you may find yourself in one of the following categories:

Are you a business man trying to stand out in the market place?

Are you a manager looking forward to make it big in the corporate world?

Are you a man of God trying to make an impact in the world, or

A celebrity trying to stand out from the crowd.

Are you a student, an undergraduate or a graduate student looking to get the right start?

Are you a recent graduate who is looking for a good job?

Do you want your degree or diploma to work for you?

Do you just want to create a better "YOU"?

Do you want to gain recognition for what you have to offer?

Do you need help in showcasing yourself to the world?

Do you want to establish a steady stream of income?