The Routledge Handbook of Nonprofit Communication

The Routledge Handbook of Nonprofit Communication

by Gisela Gonçalves and Evandro Oliveira
Epub (Kobo), Epub (Adobe)
Publication Date: 12/10/2022

Share This eBook:

  $104.99

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.


It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.


The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

ISBN:
9781000689112
9781000689112
Category:
Non-profitmaking organizations
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
12-10-2022
Language:
English
Publisher:
Taylor & Francis

This item is delivered digitally

Reviews

Be the first to review The Routledge Handbook of Nonprofit Communication.