The Social Media Writer’s Guide offers tips, advice, and recommendations for those interested in exploring the world of professional copywriting.The Social Media Writer’s Guide examines the importance of engaging a professional writer to handle an organization’s website, social media, and business communications. Well-written content in a company’s written communications can make all the difference between success and failure.

This book examines the creation of clear, concise, and relevant website and other online content that both attracts and retains the visitor’s attention. It explores the use of headlines, the incorporation of keywords, the benefits of the correct use of English, the pitfalls of intentional and accidental errors, and above all the importance of engaging a professional copywriter to handle a company’s business communications.

"Most people who look at social media are just scanning quickly through page after page. A professional copywriter's job is to make each page worthy and intriguing enough to demand further attention. And, there is an art to how to use social media: be short and to the point and hook the reader in quickly ... The internet can be a powerful promotional tool and, following Simon's suggestions and guidelines, a professional copywriter can certainly improve his/her skills. A good resource." Readers' Favorite