* Only English children's book series on the animals of the Chinese New Year

* 8th in the annual series (12 planned)

* 35,000 copies sold across the series to date

* appeals to families with pre-school & elementary school age children

* teachers, librarians, educators

* growing number of Chinese language (Mandarin) programs nationwide

* San Francisco and London both claim to have the largest Chinese New Year parade outside of Asia.

* The Asian-American population (5% in 2010) will nearly double by 2050 (the fastest growing segment in the USA)

* A comparable concept, “Ni Hao, Kai-Lan”, is a major brand for TV broadcaster Nick Jr. with Hasbro at the toy licensee.

* Special sales appeal to art and cultural museums, zoos, gift and toy stores.