This edited volume discusses the topic of immersion, approaching it from the perspective of various media and stakeholders: experiencers and creators. While the concept of immersion has gained widespread currency in the last decades beyond video games, its critical theory has not reached the same momentum, meaning that there is no unified way of using the term. This causes many misunderstandings and stands as an obstacle to successful expectation management processes, especially in the entertainment industry. This book presents a nuanced platform of discussion to answer the question of how immersion can manifest itself in different media, and how creators are embracing the current trends within the experience economy.