This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions.
- ISBN:
- 1230006806460
- 1230006806460
-
Category:
- Retail sector
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
-
05-09-2023
- Language:
- English
- Publisher:
- Finlayson
This item is delivered digitally
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