An excellent cultural education is the right of everyone, bringing personal, social and commercial advantages that can only benefit the lives of all individuals in our society.We live in the age of creativity. It is integral to everything we do. It inspires innovation, improving our environment, our products, our businesses and the quality of our lives. The UK has become a creative nation, renowned throughout the world.This book argues that cultural and creative activities should form a vital part of the everyday lives of young people - that they are academically, physically, socially and emotionally enriching.Encompassing archaeology, architecture and the built environment, archives, craft, dance, design, digital arts, drama and theatre, film and cinemas, galleries, heritage, libraries, literature, live performance, museums, music, poetry and the visual arts, John Sorrell, Paul Roberts and Darren Henley offer a blueprint for a renewed approach to cultural and creative education that will be required reading whether you are a parent, a practitioner, an educator or a policymaker.Far too important to be regarded as entertaining optional extras, creativity and cultural education matter.