This essay sheds light on what are sales tactics, demystifies the different sales tactics that resellers can implement to increase their product sales, reveals the best sales tactics that resellers can implement to increase their product sales, delineates the challenges that resellers encounter when implementing sales tactics, and explicates the benefits of resellers implementing sales tactics. Succinctly stated, sales tactics are tactics that are utilized to entice product sales. Efficacious sales tactics are critical components of effective sales strategies. A sales strategy is inapt to be effectual for achieving ambitious sales goals in a short time horizon if it is comprised of impotent sales tactics. On the other hand, a sales strategy is far more apt to be effectual for achieving ambitious sales goals in a short time horizon if it is comprised of potent sales tactics. It is all the more of a seamless process to achieve lofty sales goals if the sales strategy implemented to achieve them is comprised of a myriad of efficacious sales tactics. Sales tactics are employed by resellers for the prospect of amplifying their sales revenue, sales volume, and profits. Even though the usage of certain sales tactics that steeply discount the price of the lowest priced select item in an order of select items, such as a sales tactic that furnishes customers with a 50% discount off of the lowest priced select item if they buy two select items or a sales tactic that furnishes customers with a 75% discount off the lowest priced select item if they buy three select items, can yield a lower profit margin per product sold than it otherwise would yield if no sales tactics were employed to entice product sales, it can however be a warranted decision to implement these sales tactics in contexts in which every sale of the select items yields high profit margins that are high enough to the extent to which a sale of two select products or three select products for instance still generate a profit even if one of the select products that is apart of the order is steeply discounted to the extent of it being sold for 50%-75% off its “manufacturer's suggested retail price”. Employing potent sales tactics as a reseller can help you to reduce your inventory carrying costs, amplify your inventory turnover rate, and increase your velocity of cash flow. Resellers should aim to reduce their inventory carrying costs, amplify their inventory turnover rate, and increase their velocity of cash flow. Having low inventory carrying costs, having a high inventory turnover rate, and having a fast velocity of cash flow renders the reseller’s business less prone to becoming to defunct. Resellers should aim to render their businesses all the more resilient to adversities by embracing prudent business practices that can help to render their businesses all the more economically viable to continue to operate during periods of economic uncertainty. It can be expensive for a reseller to operate a business when you account for his inventory purchase costs and inventory carrying costs. Resellers should aim to have a lucrative business model and should not operate their businesses in a manner in which they are imprudently hemorrhaging money by having sizeable inventory carrying costs when they could have otherwise minimized their inventory carrying costs by leveraging potent sales tactics to significantly increase their product sales. Amplifying their product sales would not only increase their inventory turnover rate and concomitantly amplify their velocity of cash flow, but would also reduce their inventory carrying costs which would immensely benefit resellers. Having high inventory carrying costs cannot lead to a business having high inventory management costs, but can also lead to a business also having sizeable inventory storage costs. The costs to store inventory, manage inventory, and transport inventory can be steep if the inventory for your business is comprised of thousands of products. Resellers should aim to expeditiously sell their products since they are not only needlessly bearing high inventory carrying costs by neglecting to do so, but are also forgoing the opportunity to generate sales revenue when they shirk on doing so. Resellers often need to implement potent sales tactics when they are attempting to liquidate undesirable merchandise. Even though the usage of potent sales tactics can help resellers to be able to expeditiously sell their products, it can still nonetheless be difficult to sell undesirable products.