What Disruptive Thinking Is, and Why You Should Be Doing It

What Disruptive Thinking Is, and Why You Should Be Doing It

by Luke Williams
Epub (Kobo), Epub (Adobe)
Publication Date: 15/12/2010

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This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.


Why incremental change is a recipe for disaster–and what your business must do instead.


Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they’re on a path that gets narrower and narrower. Eventually, they reach the end–and by then, their customers have forsaken them for a new offering that nobody saw coming.

ISBN:
9780132694971
9780132694971
Category:
Economics & Business
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
15-12-2010
Language:
English
Publisher:
Pearson Education
Luke Williams

Luke Williams is a journalist and two-time Walkley nominee. His first book The Ice Age: A Journey into Crystal-Meth Addiction was nominated for both a Walkley and the Nib Waverley Literary Prize. His work has been published in Vice, The Guardian, The Sydney Morning Herald, The I-Paper (UK), The Sun (UK), The Daily Star (UK), Good Weekend, Good Reading, The Saturday Paper, The Daily Mail, The Adelaide Advertiser, Crikey, Triple J magazine, The Weekend Australian, Mamamia and Eureka Street. In 2013 he was nominated for a Human Rights Media Award for a long-form investigative piece in The Global Mail. A series of popular travel articles he wrote for news.com.au last year has been subsequently re-published in France, India, Brazil, Romania, Vietnam, Nigeria, Ghana and the UK.

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