This essay sheds light on what is the cat video phenomenon, demystifies what caused the cat video phenomenon, reveals how cat videos changed people’s lives, and explicates how to earn revenue as a producer of cat videos. The cat video phenomenon is a phenomenon that has been brought to fruition amid the 21st century. The cat video phenomenon is a phenomenon that has emerged during the advent of social media platforms. The content recommendation algorithms on social media platforms have profusely recommended cat videos to viewers on social media platforms which has had significant bearing on helping cat videos to build traction and become viral videos on social media platforms. The cat video phenomenon is a phenomenon that is characterized by the massive popularity of cat videos on social media platforms. The cat video phenomenon is a phenomenon that is also characterized by the ubiquity of cat videos on social media platforms. “More than 2,000,000 cat videos were posted on YouTube in 2014 alone which accounted for more than 26,000,000,000 video views” on YouTube. In 2015, it was estimated that “cats drove almost 15% percent of all web traffic”. In 2015, it was also estimated that there were “about 30,000,000 searches per month for the search term ‘cat’ ”. “In 2022, more than 18,000,000 videos related to cats were uploaded to YouTube”. By producing an exorbitant amount of enthralling, viral worthy, share worthy, like worthy, engagement worthy, algorithm recommendation videos on a daily basis that are apt to build traction and yield high engagement rates, high watch times, high viewership rates, and a high audience retention rate, a content creator can render himself at a higher probability of becoming profoundly successful on social media platforms. Content creators are acutely aware of the appeal of cat videos on social media platforms and are keen on churning them out for the prospect of becoming profoundly successful on social media platforms. As of January of 2024, cat videos have a higher probability of building traction and becoming viral videos on social media platforms relative to certain other types of videos on social media platforms. Becoming a content creator of cat videos is all the more of a seamless process than becoming a content creator of other types of videos on social media platforms, such as gameplay videos and animation videos. This is because a person does not need to own a stellar computer nor video editing software programs to become a content creator of cat videos. A person can become a content creator of cat videos with relative ease by adopting a cat and utilizing his smartphone to record cat videos which he can upload to social media platforms from his smartphone if it has access to a 4G connection or WiFi connection. The costs of becoming a content creator of cat video content are low relative to the costs of becoming a content creator of other types of videos on social media platforms, such as gameplay videos, toy videos, travel videos, smartphone review videos, restaurant review videos, and animation videos. A person does not need a substantial amount of capital to able to produce cat videos. The occurrence of the cat video phenomenon has tacitly encouraged more content creators to produce cat videos. The stupendously sizeable amount of video views that cat videos as an aggregate have accrued during the incipience of social media platforms has given more content creators the impetus to produce cat videos than they would otherwise have had if cat videos as an aggregate elicited low video views amid the genesis of social media platforms. The cat video phenomenon is a phenomenon that multiple parties have eminently benefited from the occurrence of and is a phenomenon that would not exist if social media platforms were not easily accessible to content creators of cat video content and viewers of cat video content alike. Social media companies, content creators of cat video content, and viewers of cat video content on social media platforms have benefited from the occurrence of the cat video phenomenon. The occurrence of the cat video phenomenon has had bearing on enticing more people to visit social media platforms more frequently and remain on social media platforms for a longer period of time during their internet sessions than they aptly would otherwise have remained on them if social media platforms were devoid of cat videos.