A Step-By-Step Guide for How to Successfully Market You & Your Book for Aspiring and Published Authors.

The marketing playbook by Nicolette Lemmon is based on her expertise in running a marketing consulting firm for over thirty years and Marketing Network Groups for writers. The premise is that writing and publishing books is a business, and all businesses need good marketing strategy to be successful.

Many authors have no experience with marketing or the tools and techniques to sell more books. This marketing playbook provides simple checklists and examples to create a marketing plan, develop a target reader profile, author brand, website, promotional campaigns, budget, presentation tips, and evaluation techniques.

There is also a 20-minute marketing audit worksheet for authors to help focus time, talent, and treasure to move forward with their writing business. There are also three questions at the end of each chapter to give the reader "homework" and ensure they understand the content presented.

If you have limited or no experience with marketing, you will find the tools and techniques you need to sell more books. It's easy to read and offers steps to help you prepare the marketing and promotion whether you are independently or traditionally published. Even if you haven't published a book yet, you'll want to get started with marketing to jumpstart your first book launch.