Writing for Busy Readers

Writing for Busy Readers

by Todd Rogers and Jessica Lasky-Fink
Epub (Kobo), Epub (Adobe)
Publication Date: 05/09/2023

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We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?


When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.


Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:



  • Use fewer words

  • Lower the reading level

  • Use formatting judiciously

  • Make the purpose clear for skimmers

  • Emphasise value for readers

  • Make responding as easy as possible.


Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.

ISBN:
9781761385339
9781761385339
Category:
Writing & editing guides
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
05-09-2023
Language:
English
Publisher:
Scribe Publications Pty Ltd.

This item is delivered digitally

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