In this guidebook for creative people, Jim Gardner shows us how to turn our personal uniqueness into our greatest asset and how to convert that asset into a thriving business. If you want to earn money with your creativity, enjoying a financially successful life will revolve around using your talents to benefit others. This is true for operating a business of any kind. People don’t pay us for the work we do: They pay us for the benefit they receive from the work we do. This guidebook is filled with nuggets of wisdom such as: • figuring out what you like to do and finding out how to get paid to do it. • establishing who you want to become, setting a direction to go in, and defining your market. • developing a personal definition of success – and knowing how to get it. • approaching your passion as a business and not just a hobby.