This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Connecting Strategy, Relationships, and Learning
Publication Date: 25/01/2008
- ISBN:
- 9780073529905
- 9780073529905
- Category:
- Sales & marketing
- Publication Date:
- 25-01-2008
- Language:
- English
- Publisher:
- McGraw-Hill School Education Group
- Country of origin:
- United States
- Edition:
- 4th Edition
- Dimensions (mm):
- 261.62x210.82x30.48mm
- Weight:
- 1.42kg
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