Includes cases, vignettes, and advertisements to illustrate theoretical concepts. This book focuses on technology issues, with boxed examples covering e-Consumer and globalisation issues. The design is intended to enhance students' comprehension of the concepts. This is a learning package that includes Australian/NZ/US video clips and CD-ROM.
- ISBN:
- 9780074713495
- 9780074713495
-
Category:
- Consumerism
- Publication Date:
-
01-08-2004
- Publisher:
- McGraw-Hill Australia
- Country of origin:
- Australia
- Edition:
- 4th Edition
- Dimensions (mm):
- 260x208x25mm
Click 'Notify Me' to get an email alert when this item becomes available
Hi There,
Did you know that you can save books into your library to create gift lists, reading lists, etc?
You can also mark books that you're reading, or want to read.
Great!
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Consumer Behaviour.
Share This Book: