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Global Marketing Management

Global Marketing Management

by Mark C. Green and Warren J. Keegan
Hardback
Publication Date: 01/07/2001
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An MBA-level text and reference on international marketing. It covers the major dimensions of the environment of global marketing economic, social, and cultural, and political, legal, and regulatory as well as strategies for analyzing and targeting market opportunities; the global marketing mix of p
ISBN:
9780130332714
9780130332714
Category:
International trade
Format:
Hardback
Publication Date:
01-07-2001
Language:
English
Publisher:
Prentice Hall PTR
Country of origin:
United States
Edition:
7th Edition
Dimensions (mm):
251.46x203.2x35.56mm
Weight:
1.31kg

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You can find this item in:

International trade Sales & marketing Sales & marketing management
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