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Image Makers

Image Makers

Advertising, Public Relations, and the Ethos of Advocacy

by Robert Jackall and Janice M. Hirota
Paperback
Publication Date: 15/09/2003

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Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.
ISBN:
9780226389172
9780226389172
Category:
Media studies
Format:
Paperback
Publication Date:
15-09-2003
Language:
English
Publisher:
The University of Chicago Press
Country of origin:
United States
Pages:
341
Dimensions (mm):
22x14x2mm
Weight:
0.45kg

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