Simon Anholt has advised the presidents, prime ministers and governments of 56 countries, helping them to engage more imaginatively and effectively with the international community. He is also recognised as the world's leading authority on national image.

Anholt publishes the Good Country Index, an annual survey that ranks countries on their contribution to humanity and the planet. His TED talk launching the Good Country Index has been viewed over 6 million times, and his nine TEDx talks over a million. He has written five books about countries, cultures and globalisation.