Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
- ISBN:
- 9780273746102
- 9780273746102
-
Category:
- Sales & marketing
- Publication Date:
-
30-07-2012
- Language:
- English
- Publisher:
- Pearson Education Limited
- Country of origin:
- United Kingdom
- Edition:
- 5th Edition
- Pages:
- 728
- Dimensions (mm):
- 264x196x27mm
- Weight:
- 1.35kg
Click 'Notify Me' to get an email alert when this item becomes available
Hi There,
Did you know that you can save books into your library to create gift lists, reading lists, etc?
You can also mark books that you're reading, or want to read.
Great!
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Digital Marketing.
Share This Book: