From attempting to inform us about current events to entertaining us with imagined worlds, the media has a primary influence upon how we conceive the world, ourselves and others. Consequently, the moral complexities, dilemmas and duties that arise in relation to journalism and the media are difficult to negotiate. Critically developing a philosophical approach to conceptualizing the aim of journalism; the nature of good, impartial reporting; and moral restrictions concerning lies, deceit, violence and censorship, this book argues for substantive positions concerning what we should, rationally, hold as the moral rights and duties of journalists and the media.