Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.
![Point of Purchase Point of Purchase](https://www.angusrobertson.com.au/images/4670/9780415950435.jpg?width=250)
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