Advertising and the Social Roots of the Consumer Culture
Paperback
Publication Date: 28/06/2001
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
- ISBN:
- 9780465021550
- 9780465021550
- Category:
- Sociology
- Format:
- Paperback
- Publication Date:
- 28-06-2001
- Language:
- English
- Publisher:
- Basic Books
- Country of origin:
- United States
- Edition:
- 25th Edition
- Pages:
- 272
- Dimensions (mm):
- 205x130x16mm
- Weight:
- 0.27kg
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You can find this item in:
Cultural studies
Social theory
Advertising
Advertising industry
Sociology
Consumerism
Popular culture
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