The New Deal and the Electrical Modernization of the American Home
Publication Date: 01/01/1997
Before 1930, the domestic market for electrical appliances was segmented, but New Deal policies and programs created a true mass market, reshaping the electrical and housing markets and guiding them toward mandated social goals. The New Deal identified electrical refrigeration as a key technology to reform domestic labor, raise family health, and build family assets. New Deal incentives led to nearly fifty percent of Title I National Housing Act loans being used to buy electric refrigerators in the 1930s. New Deal policies ultimately created the mass commodity culture of home-owning families that typified the conservative 1950s.
- ISBN:
- 9780520204218
- 9780520204218
- Category:
- Electricity
- Publication Date:
- 01-01-1997
- Language:
- English
- Publisher:
- University of California Press
- Country of origin:
- United States
- Dimensions (mm):
- 235x160x12.2mm
- Weight:
- 0.5kg
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